Leveraging global relationships to achieve value improvement goals
The Road to IQ
IQ Integrated Quality is a strategic merging of two storied companies in the automotive aftermarket.
Vantage Marketing Global began in 1998 as a consulting company providing services to a leading brake parts manufacturer-distributor, and quickly added to its portfolio by providing resource management services to quality European manufacturers looking for seasoned professionals to help them navigate the ever changing North American market. A cost effective and experienced team led more than a dozen suppliers to robust growth and brand reputation within North America through sales, marketing, product development, and a growing number of other services. Together, the Vantage team and their European partners were providing quality products to leading automotive distributors, retailers, and Original Equipment Manufacturers across the continent.
In 2007, one Vantage customer came to us with an interest in finding a specialized, high performance version of a product. We had the sources, the experience, the framework, and the engineering capability to deliver, and thus VMG Distributors was born. Over the years a group of quality manufacturing partners was established, and the product portfolio continued to expand.
As the automotive landscape has continued to evolve, so had these two entities and it was time to simplify. What hasn’t changed, however, is our commitment to integrate quality into every aspect of our businesses. So in 2020, at the dawn of a new decade, Vantage Marketing and VMG Distributors were merged, to form… IQ Integrated Quality.
Meet Our Team
Get to know the faces behind our road to success.
Global Industry Professionals Agree
“If there was a trophy for the Best Business Developer – I believe you and your people would deserve this. Whatever it was, market expertise, network, strategy, a frank opinion, a small favor, or a long and costly research – nothing was ever too big or too small. We always got what we needed; quick and in the most professional way. Never any doubt on that. Always part of the solution, never part of the problem.“
“The decision to partner with IQ was a great move. Their skills are top notch and we now have all the confidence to move forward and grow our business.“
“IQ has been our face and head in the US from the very beginning of our incursions in the North American market. Over the years, we have achieved greatly successful business as well as the deepest trust of our customers. All this is thanks to a team of expert and professional people who have become partners and friends.“
“IQ provided critical strategic insight for our business through a lot of uncertain and unprecedented changes in the industry. They are innovative and committed to success, a perfect partner to deal with.“
“Working for many decades with the former Vantage Marketing team has allowed Prenco to successfully market our products while leveraging their industry expertise. Their unparalleled market knowledge and service-oriented account management helped us identify and develop untapped market potential. Consistent communication and feedback from the ‘front lines’ allowed us to improve our product mix and add new product lines while focusing on the two great market differentiators – Quality and Value.“
“We appreciate IQ’s dedication and support for Auto Care’s government affairs agenda. They have taken a leadership role in building our industry’s image with elected officials and in helping the association to achieve support from government officials for our legislative and regulatory initiatives.“
“IQ is one of our go-to resources for aftermarket distribution. They’re professional, efficient, and very giving of their time, even at odd hours from across the globe. Their marketing expertise has made our product a growing household name.“
“My relationship with the IQ team spans 20 years. They respond to questions, keeping everyone on the team informed about what to expect at each step along the way. Their integrity and professional approach to our business has developed into a wonderful friendship.“
“I have found the IQ team to be very dedicated to the auto care industry with their business relationships, as well as, giving back to the industry, particularly with their involvement and contributions to CAWA. I wish them the best in business and thank them for their passion in assuring they deliver quality service and value to their customers.”
“Working with the IQ team is always a pleasure. They have a knowledge base that solves problems before they happen, and with long lead time global business, this is crucial. I’ve collaborated with Mike on projects for over thirty years and the knowledge an integrity he has infused in the culture of IQ is evident in the results that they bring to their clients. Five stars all around!“
“We have had the pleasure to work with the IQ team over the years. Through mutual success we have built a strong friendship. They are a certainly a great choice for a long term partner that won’t disappoint you.“
“I have had the privilege of working with Michael and Ivonne for about 10 years now through the CAWA organization and can speak for their passion, integrity, and experience in the automotive aftermarket industry. Their participation all these years proves how involved and committed they are to the industry and how important it is to them to have their fingers on the pulse. They are industry experts when it comes to global sourcing, importing, product development and marketing. The way they service their customers is second to none. I call on the same customers and when I mention the team at IQ I only hear very positive things. Over the years I have witnessed the close relationships they have with their customers as well as the vendors they work with. They are the ideal partner to have in this very challenging business and during these trying times.“
“The IQ team has been a pleasure to work with over the years. We consider them friends, and a great long term partner to our success. If you get the chance to work with them, do it. You won’t be disappointed.”